1968 Jeep Wagoneer For Sale: A Timeless Icon on the Market
1968 Jeep Wagoneer For Sale: A Timeless Icon on the Market jeeps.truckstrend.com
In the vast landscape of automotive history, few vehicles command the same blend of rugged utility, pioneering spirit, and nascent luxury as the Jeep Wagoneer. Among its storied lineage, the 1968 model year stands out as a quintessential example of this groundbreaking SUV. For enthusiasts and collectors alike, finding a 1968 Jeep Wagoneer for sale isn’t just about acquiring a vehicle; it’s about owning a piece of American ingenuity, a testament to a time when SUVs were born from a desire for versatile family transportation rather than mere status symbols. This comprehensive guide will navigate the journey of understanding, finding, and potentially purchasing a 1968 Jeep Wagoneer, offering insights crucial for both seasoned collectors and first-time vintage vehicle buyers.
The Enduring Allure of the 1968 Jeep Wagoneer
1968 Jeep Wagoneer For Sale: A Timeless Icon on the Market
The Jeep Wagoneer, introduced in 1963, revolutionized the automotive market by blending the utility of a four-wheel-drive vehicle with the comfort and styling of a passenger car. This "Sport Utility Vehicle" (SUV) predated the term itself, setting the stage for an entirely new segment. The 1968 model, produced by Kaiser-Jeep, represents a sweet spot in its early production run – before the significant design changes of the 1970s and subsequent AMC ownership.
What makes the 1968 Wagoneer so captivating?
- Pioneering Spirit: It was one of the first vehicles to truly combine off-road capability with a station wagon body, paving the way for every modern SUV.
- Iconic Design: Its boxy, purposeful, yet elegant lines are instantly recognizable. The full-size, unibody design (initially, later body-on-frame) exuded a sense of strength and reliability.
- Kaiser-Jeep Era Authenticity: The 1968 model hails from the original Kaiser-Jeep ownership period, embodying the brand’s core values before its acquisition by AMC. This contributes to its historical significance.
- Versatile Powertrains: For 1968, buyers had options. The standard engine was the robust 230 cu in (3.8L) "Tornado" Overhead Cam (OHC) inline-six, known for its unique design and torque. An optional, more powerful 327 cu in (5.4L) AMC "Vigilante" V8 was also available, offering smoother power delivery. These were typically paired with a 3-speed manual or a 3-speed automatic transmission (often a Borg-Warner or later, a GM Turbo-Hydramatic 400 with the V8), feeding power to a part-time Dana 20 transfer case for reliable 4×4 capability.

Owning a 1968 Wagoneer is more than just having a classic car; it’s about experiencing a piece of automotive history that shaped the modern family vehicle.
What to Look For: A Buyer’s Guide to the 1968 Wagoneer
Acquiring a vintage vehicle like the 1968 Wagoneer requires a keen eye and a strategic approach. Here’s a detailed breakdown of critical areas to inspect:
- Rust: The Ultimate Nemesis: This is paramount. Wagoneers, like many vehicles of their era, are highly susceptible to rust. Common problem areas include:
- Rocker Panels & Lower Fenders: Check thoroughly for bubbling paint, holes, or bondo.
- Floor Pans & Cargo Area: Inspect from both inside and underneath. Water ingress from leaky seals can cause significant damage.
- Wheel Wells & Inner Fenders: Accumulation of dirt and moisture leads to rust.
- Tailgate & Rear Quarter Panels: These areas are prone to rust, especially around the window and hinges.
- Frame: While generally robust, inspect the frame rails, crossmembers, and body mounts for severe corrosion or previous repairs.

- Engine & Drivetrain Integrity:
- Engine Type: Confirm if it’s the Tornado OHC-6 or the Vigilante V8. The Tornado is unique but parts can be scarcer; the V8 offers more power and better parts availability.
- Leaks & Sounds: Look for oil, coolant, or transmission fluid leaks. Listen for unusual noises (knocking, ticking, grinding) from the engine, transmission, or differentials.
- 4×4 System: Engage the transfer case into 4-high and 4-low. Ensure it shifts smoothly and the system engages properly. Check for excessive play in the driveshafts.
- Suspension & Steering:
- Bushings & Shocks: Worn components will lead to a sloppy ride and poor handling.
- Steering Play: Excessive play in the steering wheel indicates worn steering box, tie rods, or drag link components.
- Leaf Springs: Check for sagging or broken leaves, especially in the rear.
- Brakes: The 1968 Wagoneer came standard with 4-wheel drum brakes. While adequate for their time, modern traffic demands better. Check for proper function, pulling, or spongy pedal feel. Many owners opt for disc brake upgrades.
- Electrical System: Test all lights (headlights, taillights, turn signals), wipers, horn, gauges, heater/blower motor, and radio. Faulty wiring can be a nightmare to diagnose and repair.
- Interior Condition: Assess the condition of the seats, dashboard (prone to cracking), headliner, door panels, and carpeting. Originality adds value, but a well-executed restoration can be appealing.
- Exterior & Trim: Examine the paint for quality, consistency, and signs of hidden rust or previous bodywork. Check for completeness and condition of chrome trim, badging, and glass. Missing or damaged trim can be hard to replace.
- Documentation: A clear title is non-negotiable. Service records, original owner’s manuals, and a history of ownership significantly add to the vehicle’s value and provide peace of mind.
Understanding the Market: Pricing and Value Factors
The price of a 1968 Jeep Wagoneer for sale varies widely based on its condition, originality, and specific features. There’s no single "market price" but rather a spectrum:
- Condition: This is the most significant factor. A project car needing extensive work will be significantly cheaper than a fully restored or well-preserved example.
- Originality vs. Restoration/Restomod: Highly original, well-preserved examples can fetch premium prices from collectors. Fully restored vehicles, if done to a high standard, also command top dollar. Restomods (restored with modern mechanical upgrades) appeal to those wanting classic looks with modern driveability.
- Engine Type: V8-equipped models often command a premium due to their greater power and relative ease of maintenance/upgrades compared to the Tornado OHC-6.
- Features: Power windows, power steering, air conditioning (rare and often aftermarket for ’68), and specific interior trims can influence value.
- Provenance: A documented history, especially if it includes a famous owner or significant event, can increase value.
Where to Find Them:
- Online Marketplaces: Bring a Trailer, eBay Motors, Hemmings, ClassicCars.com.
- Specialty Dealers: Dealers specializing in vintage 4x4s or classic American vehicles.
- Auctions: Live auctions (Mecum, Barrett-Jackson) or online classic car auctions.
- Owner Forums & Clubs: Jeep Wagoneer forums (like IFSJA.org) often have classified sections where owners sell directly.
Always consult classic car valuation guides like Hagerty or NADA Guides for broad price ranges, but remember that individual vehicle condition is key.
Ownership Experience: Challenges and Rewards
Owning a 1968 Jeep Wagoneer is a unique journey, filled with both rewarding moments and inevitable challenges.
Challenges:
- Parts Availability: While many common wear items and mechanical parts are available (thanks to the long SJ platform run), specific 1968 trim pieces, body panels, or Tornado OHC-6 engine components can be challenging to source. Reproduction parts are increasing but may not cover everything.
- Fuel Economy: Expect single-digit to low-double-digit MPG (8-12 MPG is typical). These vehicles were not designed for efficiency.
- Modern Safety: Lacking airbags, anti-lock brakes, and crumple zones, the 1968 Wagoneer offers minimal modern safety features.
- Maintenance: These are not "set it and forget it" vehicles. They require regular maintenance by someone familiar with vintage vehicles, whether that’s a specialized mechanic or a dedicated DIY owner. Expect leaks, quirky electrical issues, and adjustments.
- Comfort & Driveability: While pioneering luxury, the ride is firmer, the steering less precise, and the cabin noisier than modern SUVs. Long highway trips can be tiring.
Rewards:
- Unique Classic Vehicle: You’ll rarely see another one, making it a head-turner and conversation starter.
- Strong Community: The Wagoneer/SJ community is passionate and supportive, offering a wealth of knowledge and resources.
- Versatility: With its robust 4×4 system, it’s still capable off-road and can haul people and gear.
- Investment Potential: Well-maintained and original examples have shown appreciation in value over time.
- Nostalgia & Driving Pleasure: There’s an undeniable charm and rugged appeal to driving a classic Wagoneer. It connects you to a different era of motoring.
Restoration vs. Preservation: Making the Right Choice
Deciding whether to restore, preserve, or "restomod" your 1968 Wagoneer is a significant decision that impacts cost, time, and the vehicle’s ultimate character.
- Preservation: Ideal for vehicles in good original condition with minimal rust. The goal is to maintain its originality, embrace its "patina," and perform only necessary mechanical repairs. This is often the most cost-effective path initially but requires a solid base.
- Restoration: A full, body-off restoration brings the vehicle back to "like-new" condition, often exceeding factory standards. This involves stripping to bare metal, extensive bodywork, engine/drivetrain rebuilds, and a complete interior refresh. This is the most expensive and time-consuming option, easily costing tens of thousands of dollars, but results in a show-quality vehicle.
- Restomod: Combines classic aesthetics with modern mechanicals. This might involve an engine swap (e.g., a modern Hemi or LS engine), disc brake conversion, updated suspension, air conditioning, and a more comfortable interior. Restomods offer improved driveability and reliability but sacrifice originality and can be as expensive as a full restoration.
Practical Advice: Define your budget, intended use (daily driver, weekend cruiser, show car), and personal preferences before embarking on any path. For a first-time classic owner, a well-maintained "driver quality" vehicle that can be enjoyed immediately and improved over time is often the best starting point.
Tips for a Successful Purchase
- Get a Pre-Purchase Inspection (PPI): This is non-negotiable. Find a mechanic specializing in vintage American vehicles or Jeeps to thoroughly inspect the vehicle, ideally on a lift.
- Research Thoroughly: Understand the common pitfalls and unique characteristics of the 1968 Wagoneer.
- Set a Realistic Budget: Factor in not just the purchase price, but also transportation, initial maintenance, potential repairs, insurance, and storage.
- Don’t Rush: Good examples are rare. Be patient, and don’t feel pressured to buy the first one you see.
- Ask for Detailed Photos/Videos: If buying remotely, request comprehensive photos and videos of problem areas, the underside, and engine bay.
- Join the Community: Engage with Wagoneer owner forums and clubs. Their collective knowledge is invaluable.
1968 Jeep Wagoneer Estimated Price Table
Please note: Prices are highly variable based on market conditions, location, specific features, and the quality of any restoration work. These are broad estimates in USD.
| Condition Category | Description | Estimated Price Range (USD) | Key Factors Affecting Price |
|---|---|---|---|
| Project Car | Significant rust, non-running or poorly running engine, major mechanical and cosmetic issues. Requires full restoration. | $5,000 – $15,000 | Extent of rust, completeness of parts, presence of original engine/drivetrain, clear title. |
| Driver Quality | Runs and drives, roadworthy, but has cosmetic flaws (faded paint, worn interior) and needs mechanical attention. Can be enjoyed as is. | $15,000 – $30,000 | Minimal structural rust, functional drivetrain, general mechanical soundness, minor cosmetic needs. |
| Good Condition | Solid, mostly rust-free body, decent paint, clean interior, mechanically sound with all major systems functioning. May have minor flaws. | $30,000 – $50,000 | Rust-free body, quality of paint and interior, original vs. rebuilt engine, functionality of all accessories. |
| Excellent/Show | Near-flawless, either a meticulous low-mileage original or a high-quality professional restoration. Ready for show or consistent enjoyment. | $50,000 – $80,000+ | Authenticity, quality of restoration (if applicable), originality, rare options (e.g., Super Wagoneer trim), V8 engine, provenance, awards won. |
| Restomod | Classic looks with significant modern mechanical upgrades (engine, transmission, brakes, suspension, AC). Varies widely based on upgrades. | $60,000 – $150,000+ | Quality of modern components, craftsmanship of integration, engine choice, interior customisation, overall build quality. |
Frequently Asked Questions (FAQ) about the 1968 Jeep Wagoneer
Q1: Is a 1968 Jeep Wagoneer a good daily driver?
A1: Generally, no. While charming, a 1968 Wagoneer lacks modern safety features, offers poor fuel economy, and requires more frequent and specialized maintenance than a modern vehicle. It’s best suited as a weekend cruiser, collector’s item, or for light duty.
Q2: Are parts hard to find for a 1968 Wagoneer?
A2: Some specific parts (especially for the Tornado OHC-6 engine or certain trim pieces) can be challenging. However, many mechanical components are shared across the long-running SJ platform, and a growing aftermarket supports common wear items. Online forums and specialty vendors are invaluable resources.
Q3: What’s the typical fuel economy?
A3: Expect low fuel economy, typically ranging from 8 to 12 miles per gallon (MPG), depending on the engine, transmission, and driving conditions.
Q4: Can a 1968 Wagoneer still go off-road?
A4: Absolutely. These vehicles were built for off-road capability with robust Dana axles and a strong 4×4 system. However, for serious off-roading, consider upgrading tires, suspension, and ensuring all mechanicals are in top condition given the vehicle’s age.
Q5: What’s the difference between a 1968 Wagoneer and a Grand Wagoneer?
A5: The "Grand Wagoneer" designation didn’t appear until 1984. In 1968, it was simply the "Wagoneer" (or "Super Wagoneer" for the top luxury trim). The Grand Wagoneer era featured more standard luxury features, full-time 4WD, and later, different engine options.
Q6: What engines were available in the 1968 Wagoneer?
A6: The standard engine was the 230 cubic inch (3.8L) "Tornado" Overhead Cam (OHC) inline-six. An optional 327 cubic inch (5.4L) AMC "Vigilante" V8 was also available.
Q7: Is a 1968 Wagoneer a good investment?
A7: Well-maintained, original, or professionally restored 1968 Wagoneers have shown appreciation in value over recent years. However, like any classic vehicle, the primary reason for purchase should be passion and enjoyment, with any potential appreciation being a bonus. Maintenance costs can be significant, so factor that into any "investment" calculation.
Conclusion
The 1968 Jeep Wagoneer for sale represents more than just a vintage vehicle; it’s an opportunity to own a piece of automotive history that pioneered the very concept of the modern SUV. Its iconic design, rugged capability, and emerging luxury set it apart, making it a highly desirable classic. While ownership comes with its unique set of challenges, the rewards of driving and preserving such a significant piece of American ingenuity are immeasurable. For those willing to embrace its quirks and commit to its care, a 1968 Wagoneer offers a driving experience unlike any other, connecting you to a legacy of adventure, utility, and timeless style that continues to resonate today.