How Much Is A 2017 Jeep Wrangler Rubicon?
How Much Is A 2017 Jeep Wrangler Rubicon? jeeps.truckstrend.com
The 2017 Jeep Wrangler Rubicon holds a unique place in the automotive world. As the pinnacle of off-road capability in the highly popular JK generation (2007-2017), and representing the last model year before the significant JL redesign, it remains a highly sought-after vehicle. Its iconic rugged styling, legendary off-road prowess, and robust aftermarket support contribute to its enduring appeal and, consequently, its strong resale value. For anyone looking to own a piece of true American automotive heritage that can tackle almost any terrain, understanding "How Much Is A 2017 Jeep Wrangler Rubicon" is the first crucial step.
This comprehensive guide will delve into the various factors that influence the price of a used 2017 Jeep Wrangler Rubicon, offer insights into current market values, provide practical advice for potential buyers, and address common questions to help you make an informed purchase.
How Much Is A 2017 Jeep Wrangler Rubicon?
Understanding the 2017 Jeep Wrangler Rubicon: A Brief Overview
The 2017 Jeep Wrangler Rubicon is more than just a trim level; it’s a statement of extreme capability. Built upon the already robust Wrangler platform, the Rubicon package adds an array of specialized off-road hardware that sets it apart:
- Heavy-Duty Dana 44 Axles: Both front and rear, providing superior strength and durability for aggressive off-roading.
- Electronic Front and Rear Locking Differentials (Tru-Lok®): These allow both wheels on an axle to turn at the same speed, maximizing traction in low-grip situations.
- Electronic Sway Bar Disconnect: At the touch of a button, this feature allows for increased wheel articulation, crucial for navigating uneven terrain.
- Rock-Trac® 4×4 System: Features a 4:1 low-range gear ratio, providing incredible torque multiplication for crawling over obstacles.
- Enhanced Ground Clearance and Approach/Departure Angles: Factory-tuned for optimal off-road geometry.
- Larger Tires: Typically equipped with 32-inch BFGoodrich Mud-Terrain T/A tires from the factory.

Being the final year of the JK generation gives the 2017 model a particular appeal. It benefits from years of refinement and a vast aftermarket, while still retaining the classic, rugged aesthetic that many enthusiasts prefer over the newer JL model. Its reputation for reliability (for a Jeep) and its robust build quality make it a solid choice for both daily driving and serious adventure.
Factors Influencing the Price of a Used 2017 Jeep Wrangler Rubicon
Determining "How Much Is A 2017 Jeep Wrangler Rubicon" is not a straightforward answer, as several variables significantly impact its market value.

1. Condition: Mechanical and Cosmetic
- Mechanical Condition: This is paramount. A well-maintained engine, transmission, axles, and suspension system will command a higher price. Look for signs of neglect, fluid leaks, or unusual noises. Off-road use can be hard on components, so a thorough inspection is crucial.
- Cosmetic Condition: The exterior (paint, body panels, presence of dents/scratches, rust) and interior (seat wear, dashboard cracks, carpet condition) all play a role. Jeeps are often used for adventure, so some wear and tear are expected, but excessive damage will lower the value. Rust, especially on the frame or suspension components, is a significant detractor.

2. Mileage
Generally, lower mileage equates to a higher price. While Jeeps are known for their durability, higher mileage (e.g., over 100,000 miles) can indicate more wear and tear on components, potentially requiring more immediate maintenance or repairs. However, a high-mileage vehicle with a meticulous service history can sometimes be a better buy than a lower-mileage one that has been neglected.
3. Trim Level and Body Style
While we’re focusing on the Rubicon, it’s important to note the two body styles:
- 2-Door (JK): The classic, shorter wheelbase Wrangler. Often slightly less expensive than the Unlimited due to less interior space and utility.
- 4-Door Unlimited (JKU): The longer wheelbase version, offering more passenger room and cargo space. These are generally more popular and thus command a higher price. The Rubicon Unlimited is often the most expensive configuration.
4. Factory Options and Packages
Original factory options can influence the price:
- Hardtop vs. Soft Top: Vehicles with both (dual top group) or a premium hardtop often fetch more.
- Connectivity Group: Adds Uconnect, Bluetooth, and often a larger touchscreen.
- Supplemental Side Airbags: An important safety feature.
- Automatic vs. Manual Transmission: Both are popular, but automatics generally have a wider appeal and can sometimes command a slightly higher price.
- Navigation System, Premium Audio, Leather Seats: These comfort and convenience features can add value.
5. Aftermarket Modifications
This is a double-edged sword for Jeeps:
- Positive Modifications: High-quality, professionally installed lift kits, larger tires, steel bumpers, winches, or enhanced lighting can increase value if they are desirable and well-executed.
- Negative Modifications: Poorly installed lifts, cheap components, or modifications that compromise safety or drivability can significantly decrease value. Some buyers prefer a stock vehicle to modify themselves. Always scrutinize modified Jeeps.
6. Geographic Location
Market demand and pricing can vary by region. Areas with a strong off-roading culture or harsh winter conditions (where 4x4s are more practical) may see higher prices. Rust is also more prevalent in areas with road salt.
7. Sales Channel
- Private Seller: Often offers the lowest prices as there’s no dealership overhead, but typically no warranty.
- Independent Used Car Dealership: Prices are usually mid-range, may offer limited warranties.
- Franchise Dealership (e.g., Jeep Dealership): Often the highest prices due to reconditioning, certifications, and comprehensive warranties, but also offer the most peace of mind.
8. Maintenance History and Vehicle History Report
A clean CarFax or AutoCheck report showing no accidents and a consistent service history adds significant value and buyer confidence. A vehicle with a documented history of regular maintenance is always preferable.
Current Market Value: How Much Is A 2017 Jeep Wrangler Rubicon?
Based on data from various automotive pricing guides (like Kelley Blue Book, Edmunds, NADA Guides) and recent sales trends, the price of a 2017 Jeep Wrangler Rubicon can vary widely depending on the factors listed above.
As of late 2023 / early 2024, you can generally expect the following price ranges for a 2017 Jeep Wrangler Rubicon in good to excellent condition:
- 2017 Jeep Wrangler Rubicon (2-Door):
- Private Party: $25,000 – $33,000
- Dealership: $28,000 – $36,000+
- 2017 Jeep Wrangler Rubicon Unlimited (4-Door):
- Private Party: $28,000 – $38,000
- Dealership: $32,000 – $42,000+
Important Considerations:
- Mileage Impact: A vehicle with very low mileage (e.g., under 50,000 miles) in pristine condition, especially a 4-door Rubicon Unlimited, can command prices at the higher end or even exceed these ranges.
- High Mileage/Fair Condition: Vehicles with higher mileage (over 100,000 miles) or in fair condition (some cosmetic flaws, minor mechanical issues) will fall towards the lower end of these ranges or even below.
- Geographic Variations: Prices can be higher in strong Jeep markets (e.g., Colorado, California, Texas) and potentially lower in less demand-driven areas.
Where to Find a 2017 Jeep Wrangler Rubicon for Sale
Finding the right 2017 Rubicon requires knowing where to look:
- Online Automotive Marketplaces:
- Autotrader.com, Cars.com, CarGurus.com: These are excellent starting points, offering a wide selection from both dealerships and private sellers. You can filter by year, model, trim, mileage, and features.
- eBay Motors: Good for finding unique builds or for buying/selling across states.
- Dealerships:
- Used Car Lots: Many independent used car dealerships specialize in 4x4s and may have a good selection.
- Franchise Dealerships (Jeep, Chrysler, Dodge, Ram): Often take Wranglers as trade-ins and will recondition them.
- Private Sellers:
- Facebook Marketplace, Craigslist: Can yield great deals but require more caution due to lack of buyer protection and typically "as-is" sales.
- Dedicated Jeep Forums & Enthusiast Groups: Sites like JK-Forum.com or various Facebook groups dedicated to JK Wranglers often have classified sections where owners sell their well-loved vehicles. This can be a great source for finding well-maintained or thoughtfully modified Jeeps from fellow enthusiasts.
- Auctions:
- Online Auction Sites (e.g., Bring a Trailer for high-end, or public auto auctions): Can be risky but sometimes offer opportunities to buy below market value if you know what you’re doing.
Tips for Buying a Used 2017 Jeep Wrangler Rubicon
Purchasing a used Rubicon, especially one designed for off-road use, requires diligence.
- Do Your Homework: Understand the specific features of the 2017 Rubicon. Know common issues for the JK generation (e.g., "death wobble" – though less common on later JKs, rust, specific engine/transmission quirks).
- Get a Vehicle History Report: Always purchase a CarFax or AutoCheck report. This will reveal accident history, previous owners, service records, and title issues (salvage, flood, etc.).
- Perform a Thorough Pre-Purchase Inspection (PPI): This is perhaps the most critical step, especially for an off-road vehicle. Hire an independent mechanic specializing in 4x4s or Jeeps to inspect the vehicle from top to bottom. They should check:
- Frame for rust, cracks, or bends.
- Suspension components (bushings, shocks, springs, control arms).
- Axles, differentials, and transfer case for leaks or damage.
- Engine and transmission health.
- Steering components (tie rod ends, ball joints).
- Brakes.
- Evidence of extensive off-road abuse or poorly installed aftermarket parts.
- Test Drive Extensively: Drive it at various speeds, including highway speeds. Listen for unusual noises, check how it handles bumps, and test all 4×4 modes (if safe and appropriate). Engage the locking differentials and sway bar disconnect (if on a suitable surface like dirt or gravel).
- Inspect Aftermarket Modifications Carefully: If the Jeep is modified, assess the quality of the parts and the installation. Cheap or poorly installed mods can cause more problems than they solve. Ask for receipts for parts and labor.
- Negotiate Based on Data: Use the pricing guides and comparable listings to negotiate effectively. Don’t be afraid to walk away if the price isn’t right or if there are too many red flags.
Potential Challenges and Solutions
While owning a Rubicon is rewarding, be aware of potential challenges:
- Rust: Jeeps, especially older ones, are prone to rust, particularly in areas that use road salt.
- Solution: Thoroughly inspect the frame, body mounts, floor pans, and suspension components during your PPI. Consider rustproofing if you live in a rust-prone area.
- Poorly Executed Modifications: Many Jeeps are modified, and not always professionally.
- Solution: As mentioned, a PPI is crucial. Ask about the history of modifications and consider if you’d need to undo any of them.
- Fuel Economy: The 3.6L Pentastar V6 in the 2017 Rubicon offers decent power but modest fuel economy (around 17-20 MPG combined, less with larger tires/lifts).
- Solution: Factor fuel costs into your budget. This isn’t a vehicle for maximizing MPG.
- "Death Wobble": While less common on the 2017 models and usually fixable, it’s a known issue where the front axle oscillates violently.
- Solution: Ensure all steering and suspension components are tight and in good condition during the PPI. Proper tire balance and alignment are also key.
Maintaining Your Investment
Once you’ve purchased your 2017 Jeep Wrangler Rubicon, proper maintenance is key to preserving its value and ensuring its longevity. Follow the factory service schedule, address any issues promptly, and keep detailed records of all maintenance and repairs. This not only keeps your Rubicon running smoothly but also enhances its resale value down the line.
2017 Jeep Wrangler Rubicon Estimated Price Table
Please note: These are estimated ranges and actual prices may vary based on specific vehicle condition, mileage, options, modifications, and regional market demand.
| Feature / Condition Category | 2017 Rubicon (2-Door) | 2017 Rubicon Unlimited (4-Door) | Notes |
|---|---|---|---|
| Excellent Condition | $30,000 – $33,000 | $35,000 – $38,000 | Low mileage (under 50k), pristine, full service history. |
| Very Good Condition | $27,000 – $30,000 | $32,000 – $35,000 | Average mileage (50k-80k), minor wear, good service history. |
| Good Condition | $25,000 – $27,000 | $28,000 – $32,000 | Higher mileage (80k-100k), some cosmetic flaws, regular service. |
| Fair Condition | $22,000 – $25,000 | $25,000 – $28,000 | High mileage (over 100k), noticeable wear, potential minor issues. |
| Dealer Premium | Add $3,000 – $5,000 | Add $4,000 – $6,000 | For certified pre-owned or fully reconditioned vehicles. |
| Aftermarket Mods | Varies Significantly | Varies Significantly | Quality mods can add value; poor mods can detract. |
Frequently Asked Questions (FAQ)
Q1: Is the 2017 Jeep Wrangler Rubicon a good year to buy?
A1: Yes, the 2017 Rubicon is considered a very good year. As the final model year of the JK generation, it benefits from years of refinement, a robust 3.6L Pentastar V6 engine, and an established reputation. It offers the classic Wrangler aesthetic with modern conveniences.
Q2: What’s the main difference between a Rubicon and other Wrangler trims (like Sport or Sahara)?
A2: The Rubicon is specifically engineered for extreme off-road capability beyond other trims. Key differences include heavy-duty Dana 44 axles, electronic locking differentials, an electronic sway bar disconnect, and a lower-geared 4:1 Rock-Trac 4×4 system. Sport and Sahara trims are capable, but the Rubicon comes with factory features that make it ready for serious rock crawling.
Q3: Does mileage matter significantly on a used Jeep Wrangler Rubicon?
A3: Yes, mileage is a significant factor. Lower mileage generally indicates less wear and tear and commands a higher price. However, a higher mileage Rubicon with a comprehensive and documented service history can be a more reliable purchase than a lower mileage one that has been neglected.
Q4: Are aftermarket modifications good or bad for the value of a 2017 Rubicon?
A4: It depends on the quality and type of modifications. High-quality, professionally installed, and desirable modifications (e.g., reputable lift kits, winches, steel bumpers) can add value for the right buyer. However, poorly installed or extreme modifications can decrease value and deter buyers who prefer a stock vehicle or fear potential issues. Always scrutinize modified Jeeps.
Q5: What are common problems to look for in a 2017 Jeep Wrangler Rubicon?
A5: While generally reliable, common areas to check include rust (especially on the frame and suspension), potential "death wobble" (though less common on later JKs, often due to worn steering components or poor alignment), leaks from the transmission or differentials, and wear on suspension components (bushings, ball joints) from off-road use. Always get a pre-purchase inspection.
Q6: Is the 2-door or 4-door 2017 Rubicon more expensive?
A6: The 4-door Rubicon Unlimited (JKU) is generally more expensive than the 2-door version. This is due to its increased practicality, more interior space, and higher demand among buyers looking for a more family-friendly or versatile vehicle.
Conclusion
Determining "How Much Is A 2017 Jeep Wrangler Rubicon" involves navigating a dynamic market influenced by condition, mileage, specific features, and aftermarket modifications. As the swansong of the beloved JK generation, the 2017 Rubicon commands a premium due to its legendary off-road prowess and iconic status.
By understanding the factors that influence its price, knowing where to search, and diligently following practical buying tips like obtaining a vehicle history report and conducting a pre-purchase inspection, you can confidently navigate the market. Investing in a 2017 Jeep Wrangler Rubicon means acquiring a highly capable and desirable vehicle that promises adventure and holds its value remarkably well. With the right research and a cautious approach, you can find the perfect Rubicon to embark on your next off-road journey.
