How Much Is The 2019 Jeep Wrangler Pickup: Unpacking the Reality and Pricing of Jeep’s Modern Truck

How Much Is The 2019 Jeep Wrangler Pickup: Unpacking the Reality and Pricing of Jeep’s Modern Truck jeeps.truckstrend.com

The anticipation for a Jeep pickup truck reached a fever pitch in the years leading up to its eventual release. For many enthusiasts and casual observers alike, the idea of combining the iconic off-road prowess of a Jeep Wrangler with the utility of a truck bed was a dream long deferred. This widespread excitement often led to questions like, "How much is the 2019 Jeep Wrangler Pickup?"

It’s a perfectly logical question, given the intense speculation and numerous concept vehicles that hinted at its arrival. However, to directly answer the question, we must first clarify a common misconception: there was no production 2019 Jeep Wrangler Pickup. The highly anticipated pickup truck based on the JL-generation Wrangler platform officially debuted as the 2020 Jeep Gladiator (JT).

How Much Is The 2019 Jeep Wrangler Pickup: Unpacking the Reality and Pricing of Jeep’s Modern Truck

This article will serve as a comprehensive guide to understanding the pricing, trims, and value proposition of what you’re likely thinking of when you ask about the "2019 Jeep Wrangler Pickup" – the groundbreaking 2020 Jeep Gladiator. We’ll delve into its original MSRP, factors influencing its price, its current standing in the used market, and the total cost of ownership, providing a detailed look for anyone interested in this unique and capable vehicle.

The Debut of the Modern Jeep Pickup: Understanding the 2020 Jeep Gladiator

The confusion surrounding a "2019 Jeep Wrangler Pickup" is entirely understandable. Jeep had teased a pickup truck for years, with concepts like the Gladiator concept in 2005 fueling the fire. When the all-new JL Wrangler was introduced for the 2018 model year, it was widely known that a pickup variant was in the pipeline. Many expected it to follow swiftly, perhaps even as a late 2019 model year.

However, the official reveal of the production-ready Jeep pickup, named the Gladiator, occurred at the 2018 Los Angeles Auto Show, and it was designated as a 2020 model year vehicle. It hit dealer lots in the spring of 2019, which likely contributes to the "2019" confusion, as it was available for purchase during that calendar year.

The 2020 Jeep Gladiator marked a significant return for Jeep into the pickup truck segment after a nearly 30-year hiatus since the Comanche. Built on a modified and stretched version of the Wrangler JL’s architecture, the Gladiator offered a unique blend of open-air freedom, legendary 4×4 capability, and practical truck utility with its five-foot steel bed. It launched with a single engine option, the proven 3.6-liter Pentastar V6, paired with either a six-speed manual or an eight-speed automatic transmission.

Decoding the Original MSRP: How Much Was the 2020 Jeep Gladiator New?

When the 2020 Jeep Gladiator first rolled onto showroom floors, its pricing reflected its unique position in the market – a combination of a lifestyle vehicle and a capable workhorse. Its starting Manufacturer’s Suggested Retail Price (MSRP) positioned it competitively against mid-size trucks like the Toyota Tacoma and Chevrolet Colorado, while offering distinct off-road advantages and the iconic Jeep experience.

The 2020 Gladiator was available in several trim levels, each building upon the last with increasing features, comfort, and off-road prowess. Here’s a breakdown of the original starting MSRPs for the 2020 model year:

• Sport: As the entry-level trim, the Sport offered the most accessible price point, starting around $33,545. It came standard with the 3.6L V6 engine, manual transmission, 17-inch steel wheels, and basic infotainment. It provided the core Gladiator experience without many frills, ideal for those seeking a rugged base for customization.
• Sport S: A step up, the Sport S added popular convenience features such as power windows and locks, alloy wheels, automatic headlamps, and keyless entry. Its starting MSRP was approximately $36,745. This trim offered a good balance of essential amenities and affordability.



• Overland: Aimed at buyers seeking more comfort and refinement, the Overland trim came with body-color fender flares, larger 18-inch wheels, an upgraded 7-inch Uconnect touchscreen with Apple CarPlay/Android Auto, and more premium interior finishes. The Overland started around $40,395.
• Rubicon: For the serious off-roader, the Rubicon was the flagship. It featured a host of dedicated off-road hardware including wider heavy-duty axles, front and rear Tru-Lok electronic locking differentials, an electronically disconnecting front sway bar, Fox shocks, and 33-inch all-terrain tires. The Rubicon commanded a starting MSRP of approximately $43,545.
• Launch Edition: To celebrate its introduction, Jeep offered a limited-production "Launch Edition" of the Gladiator. This exclusive model was essentially a fully loaded Rubicon with unique badging, special wheels, and premium features. It was only available for pre-order on a specific date and had a significantly higher MSRP of $60,495.

These prices did not include the mandatory destination charge, which was typically around $1,495 for the 2020 model year.

Key Factors Influencing the Price of a New Gladiator (2020 Model Year)

While the starting MSRPs provide a baseline, the actual transaction price for a new 2020 Jeep Gladiator could vary significantly based on several factors:

• Trim Level: As detailed above, the choice of trim had the most substantial impact on the price, with the Rubicon and Launch Edition being considerably more expensive than the Sport.
• Optional Packages: Jeep offered numerous packages that bundled popular features. Examples include:
  • Cold Weather Group: Heated front seats and steering wheel.
  • Trailer Tow Group: Heavy-duty electrical, trailer hitch zoom, trailer hitch.
  • Safety Group: ParkSense Rear Park Assist System, Blind-Spot and Cross-Path Detection.
  • Advanced Safety Group: Adaptive Cruise Control with Stop, Forward Collision Warning with Active Braking.
  • 8.4-inch Radio and Premium Audio Group: Larger touchscreen, Alpine premium audio system, navigation.
• Individual Options: Beyond packages, specific standalone options could add to the cost:
  • Automatic Transmission: The 8-speed automatic was an extra cost (around $2,000) over the standard manual transmission.
  • Hardtop Options: While a soft top was standard on most trims, various hardtop configurations (black or body-color, modular) were available at an additional cost.
  • Premium Lighting Group: LED headlights, fog lamps, and taillights.
  • Leather-Trimmed Seats: An upgrade over cloth upholstery.
  • Auxiliary Switch Group: For aftermarket accessories.
  • Mopar Accessories: Factory-installed lift kits, rock rails, and other Mopar performance parts.
• Dealer Markups/Discounts: Depending on demand, dealership location, and time of year, dealers might have added markups (especially for early popular models like the Launch Edition) or offered discounts to move inventory.

The Used Market: Pricing the 2020 Jeep Gladiator Today

Fast forward a few years, and the 2020 Jeep Gladiator has established itself in the used vehicle market. Like any vehicle, its value has depreciated from its original MSRP, but Jeeps generally tend to hold their value better than many other brands, especially the highly capable Rubicon trims.

Several factors influence the current used price of a 2020 Jeep Gladiator:

• Mileage: Lower mileage vehicles will command a higher price.
• Condition: Excellent condition (interior, exterior, mechanical) without accident history will significantly boost value.
• Trim Level and Options: A fully loaded Rubicon with desirable packages will still be significantly more expensive than a base Sport model, even years later.
• Maintenance History: A well-documented service history adds peace of mind and value.
• Modifications: Aftermarket modifications can either add or detract from value depending on their quality and the buyer’s preference. A tastefully modified Gladiator might be desirable, while poorly executed mods could hurt its value.
• Location: Used car prices can vary regionally based on local demand and inventory.

As of late 2023/early 2024, you can generally expect to find used 2020 Jeep Gladiators in the following approximate price ranges, depending heavily on the factors above:

• Sport/Sport S: $28,000 – $35,000
• Overland: $32,000 – $40,000
• Rubicon: $38,000 – $48,000+
• Launch Edition: These are rarer and can still fetch premium prices, often in the $45,000 – $55,000 range for well-maintained examples.

These are broad estimates, and a specific vehicle’s price will depend on its unique characteristics. Checking reputable used car listing sites (like Autotrader, Cars.com, CarGurus) and dealership inventories will provide the most up-to-date and accurate pricing for your local market.

Beyond the Sticker Price: Owning a Jeep Gladiator

The purchase price is just one component of vehicle ownership. When considering a 2020 Jeep Gladiator, it’s essential to factor in ongoing costs:

• Fuel Economy: The 3.6L V6 is not particularly fuel-efficient, especially for a mid-size truck. EPA estimates for the 2020 model were around 17 MPG city / 22 MPG highway for the automatic transmission. This can add up significantly over time.
• Insurance Costs: Insurance premiums for a Gladiator can be higher than average due to its higher MSRP, the cost of parts (especially for specialized off-road components), and its open-air design. Factors like your driving record, location, and chosen coverage will also play a role.
• Maintenance: Regular maintenance costs are comparable to other modern vehicles, but specialized parts for off-road components (e.g., differential fluids, larger tires) might be slightly more expensive. Aftermarket modifications can also impact maintenance if not installed correctly.
• Tires: Given the Gladiator’s weight and capability, tires can be a significant recurring expense, especially for the larger, more aggressive off-road tires found on the Rubicon.
• Modifications & Accessories: Many Jeep owners choose to customize their vehicles. This "Jeep tax" can quickly add thousands of dollars to the total cost, with popular upgrades including lift kits, larger tires, winches, bumpers, and lighting.

Estimated Original MSRP for 2020 Jeep Gladiator (Launch Year)

Trim Level	Approximate Starting MSRP (New)	Key Standard Features	Target Buyer
Sport	$33,545	3.6L V6, 6-speed manual, 4×4, 17-inch steel wheels, Command-Trac 4×4, cloth seats, 5-inch Uconnect touchscreen.	The Purist, DIY Modifier
Sport S	$36,745	Adds power windows/locks, remote keyless entry, 17-inch aluminum wheels, automatic headlamps, available tech upgrades.	Balanced Buyer, Entry-Level Convenience
Overland	$40,395	Adds body-color fender flares, 18-inch wheels, 7-inch Uconnect with Apple CarPlay/Android Auto, LED ambient interior lighting, premium cloth seats.	Comfort-Oriented, Daily Driver
Rubicon	$43,545	Adds Rock-Trac 4×4, wider heavy-duty axles, electronic locking differentials (front/rear), electronic sway bar disconnect, Fox shocks, 33-inch all-terrain tires, rock rails, unique hood.	Serious Off-Roader, Adventure Enthusiast
Launch Edition	$60,495	Limited production (4,190 units), based on Rubicon with all available options, unique badging, wheels, leather-trimmed interior, hardtop, trail cam.	Collector, Exclusive Enthusiast
Destination Charge	$1,495 (approx.)	Added to all models

Note: Prices are approximate and exclude destination charges, taxes, title, and registration fees. Actual transaction prices may vary based on options, packages, and dealer markups/discounts.

Practical Advice and Actionable Insights

If you’re looking to purchase a 2020 Jeep Gladiator (the vehicle you were likely thinking of when asking about a "2019 Jeep Wrangler Pickup"), here’s some practical advice:

1. Define Your Needs: Are you primarily an off-roader, or do you need a daily driver with occasional utility? This will dictate whether a Rubicon is necessary or if a Sport S or Overland will suffice, saving you significant money.
2. Set a Realistic Budget: Account for not just the purchase price, but also insurance, fuel, maintenance, and any desired modifications.
3. Research Thoroughly: Read reviews, watch videos, and visit owner forums. Learn about common issues, popular modifications, and what owners love (or don’t love) about the Gladiator.
4. Test Drive Multiple Trims: The driving experience can vary, especially between the more road-biased Overland and the off-road-tuned Rubicon.
5. Consider a Pre-Purchase Inspection (for Used Models): Even if a used Gladiator looks great, a professional inspection can uncover hidden issues or poorly done modifications.
6. Don’t Forget the "Jeep Tax": Be prepared for the temptation and cost of aftermarket parts. It’s easy to spend thousands customizing a Gladiator.
7. Shop Around: Prices can vary significantly between dealerships and private sellers. Don’t be afraid to negotiate.

Frequently Asked Questions (FAQ)

Q: Was there really no 2019 Jeep Wrangler Pickup?
A: That’s correct. The modern Jeep pickup truck, the Jeep Gladiator, debuted as a 2020 model year vehicle, hitting showrooms in the spring of 2019.

Q: What’s the cheapest 2020 Gladiator I can find today?
A: The cheapest 2020 Gladiators will typically be the Sport trim, with higher mileage and fewer options. Expect prices to start around $28,000 for a used model, but this can vary greatly based on condition and location.

Q: How much does the Rubicon trim add to the price, new vs. used?
A: New, the 2020 Rubicon started roughly $10,000 over the base Sport. In the used market, a 2020 Rubicon can still command a premium of $10,000 to $15,000 or more over a comparable Sport trim, due to its specialized off-road equipment and desirability.

Q: Does the Gladiator hold its value well?
A: Generally, yes. Like its Wrangler sibling, the Jeep Gladiator tends to hold its value better than many other trucks, especially the more sought-after Rubicon trims. Its unique appeal and off-road capability contribute to strong resale values.

Q: What are common hidden costs of owning a 2020 Jeep Gladiator?
A: Beyond the purchase price, be prepared for costs related to fuel (it’s not very efficient), potentially higher insurance premiums, and the strong likelihood of spending money on aftermarket modifications and accessories, often referred to as the "Jeep tax."

Conclusion

While the question "How much is the 2019 Jeep Wrangler Pickup" points to a non-existent model year, it accurately reflects the immense interest surrounding Jeep’s re-entry into the pickup truck market. The vehicle you’re likely inquiring about is the 2020 Jeep Gladiator, which finally delivered on the promise of a Wrangler-based truck.

From its original MSRPs ranging from the mid-$30,000s for a base Sport to over $60,000 for the limited Launch Edition, the Gladiator’s price was influenced by trim level, optional packages, and dealer practices. In the current used market, 2020 Gladiators generally hold their value well, with prices typically ranging from the high-$20,000s to the high-$40,000s, depending on condition, mileage, and trim.

Owning a Gladiator is more than just the initial purchase price; it involves considering ongoing costs like fuel, insurance, and the almost inevitable desire for customization. However, for those seeking a truly unique, capable, and versatile vehicle that blends legendary off-road prowess with practical truck utility, the 2020 Jeep Gladiator remains a compelling and valuable investment.